Amplify Quests for the Core: Who Killed Edgar Allan Poe?

Introducing a groundbreaking product to the market can be difficult. To get something new into a classroom, you have to understand the different needs of teachers, principals, and superintendents.

Our contributions:  project management; research; strategy; animation production; storytelling; visual design; user testing; professional development; curriculum writing; branding; marketing; package design; print production; sales

 

What Do Classrooms Need?

The Amplify Quests provide two things teachers need: the need for more skills practice, and the need for maximum student engagement.

 
 

Getting Lost in a Book

The Quests are a collection of unique materials and lesson plans that immerse students in the world of a story, and give them the freedom to explore it together.

 

But Does it Work?

As members of the Amplify product development team, we helped to refine the product, ensuring that this hybrid of reading, gaming, acting, debating and writing worked in real classrooms.

 
 
 

Transforming Real Classrooms

Introducing a groundbreaking product to the market can be difficult.  How do you convey the benefits of something teachers have never used before?