Kate Finnefrock

Chief Executive Officer


Kate Finnefrock is the CEO of ProjectEd, a consulting group dedicated to helping inspired and effective education products end up in the hands of learners and educators who need them.

Kate has spent almost 20 years helping education products get made and implemented, beginning with product roles at BigChalk and The College Board. She spent 8 years leading curriculum product teams for Wireless Generation and more recently served as Senior Vice President of Product Development and Senior Vice President of Strategic Initiatives for Amplify. In that time she oversaw the conception, development, marketing and implementation of dozens of education products. She also learned a thing or two about classrooms and the education market.

In 2015 she started ProjectEd, with the mission of using what she’d learned to benefit the most innovative and talented product companies in the field. She makes this impact through her work with ProjectEd’s clients, as a mentor to edtech incubators, and as a thought leader, speaking and moderating at conferences around the country.

Kate is an aspiring runner, a mother of two, a wife of one, and holds a BA from Penn. She serves on the board of Rebuilding Together, an organization dedicated to improving the safety and health of homes owned by low-income residents.