New York-based ProjectEd joins Entangled Group; brings deep expertise in user experience and design to team building and investing in the next generation of great edtech companies.
Entangled Group, a Bay Area venture studio pioneering an entirely new approach to the development and scale of education and workforce technology, today announced its acquisition of education consulting and design firm ProjectEd. The New York-based firm will bring deep expertise in product design and user experience to the interdisciplinary team of advisors, educators, and entrepreneurs working to bridge the divide between practice and innovation across the education ecosystem.
"From designing a new educator platform for the Carnegie Foundation for the Advancement of Teaching to supporting the expansion of Southern New Hampshire University's College for America programs, the ProjectEd team has been at the leading edge of innovation in education," said Paul Freedman, CEO and Founder of Entangled Group. "Their expertise broadens and complements our team's capabilities for education, employers, and the startup ecosystem."
"Rather than let the traditional build vs. buy paradox constrain our vision and impact, our unique studio model enables us to both invest in and scale emerging technologies, while simultaneously responding to the sector's most pressing challenges as advisors," said Nick Hammerschlag, President of Entangled Group. "The addition of ProjectEd is an exciting example of how we can layer in capabilities to meet new market needs."
A spinoff founded by former employees of the curriculum and assessment company Amplify, ProjectEd specializes in providing learner experience, product and visual design, and consulting services for education-focused businesses and nonprofits. Since its launch in 2015, ProjectEd has partnered with more than 40 organizations, including the Walton Family Foundation and Flocabulary, the fast-growing company that harnesses the power of hip-hop music for K-12 online learning.
"What brings these teams together is our shared purpose: designing elegant solutions from the learner's point of view," said Kate Finnefrock, CEO of ProjectEd. "With our roots as education product designers, joining the Entangled team feels like a homecoming that, ultimately, enables us to make an even larger collective impact across education."
Terms of the transaction will not be disclosed.